Solutions that aids in user experience design a call to digital user experience Solutions and comprises of a process which improves and enhances the satisfaction of the end-user by improving the accessibility of a product boosting the pleasure derived from using the product, and improving the usability of the product by good human computer interaction design. Human computer interaction or HCI plays a huge role in digital user experience solutions as it gathers the information as well as maps the actual interaction between humans and the product. In order to design a product for enhanced user experience, higher amount of data from HCI is beneficial.
http://www.editiontruth.com/digital-user-experience-solutions-market-growing-demand-enhancing-customer-experience/
Have you ever made a purchase online following someone’s advice? What about the recommendations that were prompted to you by the website itself? Being quite a common element of an eCommerce app, tailored product recommendations have proven to be an extremely effective tool for revenue growth.
Namely, Amazon’s recommendation engine is said to generate 35% of the platform’s total revenue. Taking into account its actual sales volume ($178 billion in 2017), this makes an additional $62 billion per year. Quite impressive, right?
Yet, eCommerce recommendation engines represent only one example of app personalization strategies. There are many more use cases any digital business can put to use.
In this article, we will shed some light on several of the proven mobile app personalization tactics and real-life examples to help you spur your imagination.
https://dzone.com/articles/how-to-create-a-great-user-experience-fresh-app-pe/
Digital network service brands such as Airbnb and Uber have not only shaken up traditional industries but have had a huge impact on consumer behaviour, what people are open to, and what they expect when it comes to brand engagement — an impact with ripples felt far beyond the travel and leisure markets.
In recent years, we’ve seen a myriad of direct-to-consumer offers disrupting traditional brand and business models. Dollar Shave Club is perhaps the most salient example. According to Fortune, within just five years of Dollar Shave Club’s launch, P&G’s North American market share in razors fell from 71 percent to 59 percent — setting the ball in motion for Unilever’s acquisition of the direct-to-consumer brand for a cool $1 billion.
However, many of these direct-to-consumer offers are missing a trick by behaving primarily as e-commerce or subscription services and not maximizing the opportunities afforded by their direct customer relationship — so much so that we question whether they are in fact sustainable and fit for long term growth.
https://packagingeurope.com/how-to-create-deeper-connections-by-going-direct-to-user/
Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.
Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.
To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.
https://www.econsultancy.com/blog/70208-the-digital-customer-experience-must-be-holistic-data-led-without-compromising-privacy/
Leaders in the digital age have to think about grooming the right talent for jobs of the future. We live in a world where connectivity is inevitable, and this makes the Internet of Things (IoT) stand out amongst the emerging technologies. IoT connectivity lies at the heart of digital transformation as it forms the foundation for a wide range of technologies including automation, Artificial Intelligence (AI), machine learning and robotics among others. The lack of understanding among decision makers of the potential benefits of IoT, and the limited maturity of the industry hinders its smooth adoption.
The Talent Supply Index found that the demand for talent in IoT shot up 304 percent between 2014 and 2017. Although the continuous uptick in need for expertise in emerging technologies and more specifically IoT, the talent available has not grown at the same pace. The next question that comes to mind is “How should we bridge this gap?"
Additional focus in the following four areas is required for organisations to be future ready:
http://www.forbesindia.com/blog/technology/bridging-the-talent-gap-in-emerging-technologies/
Artificial intelligence (AI) is an unstoppable force. As noted by Martech Today, AI is already "here and now," and three-quarters (registration required) of companies that are using AI see improved revenue. The technology continues to make significant advances in both predictive capability and intelligent decision making — organizations are excited about the prospect of merging AI with existing people and processes to boost overall business outcomes.
What AI enthusiasts don’t want to talk about? The immovable objective to its unstoppable force: employee experience.
https://www.forbes.com/sites/forbestechcouncil/2018/07/16/what-ai-enthusiasts-dont-want-to-talk-about/#522b823a3bba/
“Security is everyone’s job now.” These are wise words from Amazon’s CTO Dr. Werner Vogels, especially for companies embarking on a digital transformation or accelerating their journey.
Why should we all consider this advice? A recent report released by McKinsey i » shows impressive figures: More than 100 billion lines of code are created annually, and hackers produce some 120 million new variants of malware every year. A strong Cybersecurity strategy is essential. Gartner research predicts that “By 2020, 60% of digital businesses will have suffered a major service failure.”
Is it any wonder, then, that Cybersecurity issues keep all of us up at night? The fundamental issue is not about developing new Cybersecurity capabilities as part of business strategy. Instead, it’s about integrating them seamlessly.
http://saudigazette.com.sa/article/538981/BUSINESS/3-steps-toward-cybersecurity-in-a-digital-world/
Government technology’s passion is helping spread best practices and spurring innovation in the public sector. The Texas Digital Government Summit is designed to do just that. You can expect the Summit to continue its long tradition of compelling keynote speakers and thought-provoking educational sessions addressing the most important topics we face as technology leaders in government.
Like their counterparts in private business, government agencies are undergoing digital transformation, whether they’re ready for it or not. Government employees want the advantages of a digital workplace, but not at the expense of customer service and experience. For any agency that prioritizes user experience, the Texas Digital Government Summit is a must-attend event.
https://enterprisematters.blogs.xerox.com/2018/05/22/how-governments-deliver-positive-digital-user-experience/#.Wwu3FEiFPIU/
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint.
It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.
Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.
https://searchengineland.com/international-seo-build-global-footprint-294401/
B2C companies have long known that a great customer experience is crucial for success. Matt Hampshire encourages B2Bs to take it just as seriously.
Slowly but surely, B2B companies are beginning to realise they need to catch up with the way their customers are finding, researching and buying their products through digital platforms. They’re starting to understand that they are being evaluated using the same criteria as B2C businesses.
More and more, they are seeing how customers are placing a higher priority on ease of use, relevance and value, just as they would on Amazon or any other digital marketplace.
http://www.insidesap.com.au/time-fix-dated-b2b-user-experience/
