When it comes to modern online business, most consumers will be familiar with the term user experience, which encompasses the collective aspects of the end-users interaction with a business and its products. Companies who invest in UX often see a lower cost of customer acquisition, increased customer retention, and expansion into new demographics and markets.
However, consumers might not know about components of the user experience called dark patterns even though theyve undoubtedly encountered them while browsing on their favorite websites. UX designer and consultant Harry Brignull officially coined the term dark patterns in 2010, so the concept has been around for a while.
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