Customer Experience (CX) is emerging as a multidisciplinary field. It’s not just operations, marketing, sales, design, or insights… all of the above is required to create an immersive and seamless experience for your customers.
That being said, the metric back bone of most CX programs rests in the Voice of the Customer (VOC) program. That is, those activities focused on getting customer and prospect feedback, getting it to the right people, and then doing something about it. If you are striking out for the first time to develop a VOC program or looking to upgrade your existing program here are some tips to consider.
http://customerthink.com/10-ways-to-reboot-your-voice-of-the-customer-voc-program/
The demand for constant availability of apps, sites and services is nothing new. Digital users are only getting more demanding, and businesses that ensure their services are ‘always up’ and performing will dominate those who can’t successfully tackle performance issues.
http://www.softwaretestingnews.co.uk/2018-time-tackle-new-customer-experience-challenges/
Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it. While there are many customer experience (CX) solutions that can help avoid this problem, such as user feedback, ad retargeting and email recovery campaigns, there is another area that deserves some attention as well: user experience (UX).
https://mopinion.com/5-user-experience-ux-strategies-to-reduce-shopping-cart-abandonment/
Our goal with Search always has been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR.
The search results page, too, has changed to help you discover these new types of information and quickly determine what’s most useful for you. As we continue our ongoing efforts to improve Search and provide a modern and helpful experience, today we’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web.
Read full update.
https://www.blog.google/products/search/new-design-google-search/?ref=webdesignernews.com/
Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole.
A change in approach will help businesses achieve the right balance between user experience, privacy and security more easily, says Martin Kuppinger, principal analyst at KuppingerCole.
http://www.computerweekly.com/news/450430785/Businesses-need-to-balance-user-experience-privacy-and-security/
I recently took my car in for servicing and got it back the same day. But after less than an hour, the problem reappeared. I took the car back, and after some delay, the issue was resolved. While I was collecting the vehicle the service associate informed me I would be receiving a survey, and asked if I would kindly give him a 9 or 10. After sharing my story with friends, I realized that my experience was no exception, which prompted us to launch our own survey on the premium and luxury automotive segment. We found that the customer experience (CX) with most brands was poor, yet most of them were boasting about their high customer satisfaction rates. This inevitably led to the conclusion that CX measurement is flawed.
https://www.forbes.com/sites/forbesagencycouncil/2019/04/30/customer-experience-cx-programs-past-present-and-future/#103083671b26/
For some of the biggest and most considered products and services, the decision to buy doesn’t always come down to a solo customer.
From finance and utilities, to travel, household goods, and entertainment, we often buy (and use) products and services as a couple, family unit, or group of friends.
Why then do many of the online systems we use treat customers as solo decision-makers, tying customer accounts to an individual email address and neglecting (or even discouraging) sharing and collaboration?
http://econsultancy.com/defining-ux-best-practice-for-shared-customer-experiences/
In recent years, developing a great user experience has become critical for success in software development. With so many different options for products, users have the power and freedom to choose to use those companies with which they have the best experience.
https://sdtimes.com/differentiating-customer-experience-traditional-software-user-experience/
Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general online feedback or survey tools.
https://mopinion.com/digital-customer-experience-capturing-the-right-customer-insights/
While in attendance at Gartner's Identity & Access Management Summit last year, I sat in on a presentation by research director Tricia Phillips, who predicted that by 2022, digital businesses with great experiences during identity corroboration will earn 20% more revenue than comparable businesses with poor customer experience.
https://www.forbes.com/sites/forbestechcouncil/2018/03/20/dont-treat-your-customers-like-criminals-three-ways-companies-can-improve-customer-experience/#4bd21ecd4ee6/
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