Aiming to enhance the user experience, Google has launched a new programme that will bring together a number of users who'll test new services, products, and Android features before their public release. The programme, called Google User Research Experience, will also give participants incentives and rewards. Google is also set to bring research vans that will showcase various unreleased offerings to build new studies from various locations - at least around the US initially.
https://gadgets.ndtv.com/mobiles/news/google-user-research-experience-programme-launched-how-to-sign-up-process-benefits-1841889/
UX has been a buzzword that bounces around the design world, endorsed and adopted by designers anddevelopers. In many cases, highly respected developers who claim to be talking about ”UX” in a product demonstration are in fact showing a large number of UI features. I doubt much that the vague definition may account for this kind of misunderstanding. We’ve heard of UI (User interface) and UX (User Experience). When you build an App or a website with Mockplus, we will talk to you about both. If UX is not UI, What is the exact difference?
https://codeburst.io/ux-is-not-ui-what-is-the-difference-between-ux-and-ui-design-4c330c5002e3?gi=16b2382e4b70/
User experience is now considered a vital, standalone discipline within web design. And with 'UX designer' fully established as a job title, and specialists still in high demand, our user experiences should be better than ever.
However, as demands change and expectations rise, there are still issues facing the discipline. We asked web professionals what barriers they felt were holding us back from creating great user experiences today.
https://www.creativebloq.com/advice/what-are-the-main-barriers-to-good-ux-today/
Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it. While there are many customer experience (CX) solutions that can help avoid this problem, such as user feedback, ad retargeting and email recovery campaigns, there is another area that deserves some attention as well: user experience (UX).
https://mopinion.com/5-ux-strategies-to-reduce-shopping-cart-abandonment/
We are living in an era where everything is changing rapidly. Our current tools will be outnumbered by many other excellent ones in the next few decades. We do not have precise sensors or clever voice assistants yet, but they certainly will be in our lives in the future. We are sensing many things are changing, but we don’t know the manners yet. Some people will invent new disruptive ways of communication and interaction. New interfaces will be born out of these new interactions.
Some people among us define the future by crossing the lines. They can see from totally different angles and match the right interfaces with the right controls. Some options are already at the table: voice, sensors, or maybe mind. We don’t know the exact solutions yet, but designers should be prepared for the future to think about how to design interfaces for tomorrow’s human-computer interaction.
https://blog.prototypr.io/reinventing-the-ux-d73a3dc1e814/
It is crucial for designers to understand, on a psychological level, why people are doing what they are doing, what motivates them to use our products, stick to our services and recommend them to others. This awareness will allow us to create optimal user experiences for users.
In this article, we will look at a couple of basic approaches in designing optimal experiences for users based on basic psychological principles.
https://uxplanet.org/how-to-design-for-optimal-user-experiences-and-delight-users-7b9cf6d36c0c/
It’s a well-known fact that in order to win more business and grow your company financially, it’s crucial to design applications with a user-first mindset. This mindset will also drive improved adaptability and productivity. With the advent of BYOD (Bring Your Own Device) and the converging effects it is having on two previously separate worlds (users and business), users want to access official and personal emails, documents, and other assets on the go.
https://www.cloudfoundry.org/blog/putting-enterprise-user-experience-first-with-the-three-ps/
When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion.
UX’s goal is to make sure that the user’s experience is as pleasant as possible whereas branding is there to ensure consistency throughout. At some point, design is going to get to where we must make decision between making a more agreeable experience for the user or maintaining brand identity. However, UX and brand identity overlap more than you might think. I always end up asking myself; are they really two sides of a coin?
http://www.thedrum.com/opinion/2018/04/02/user-experience-and-brand-experience-two-sides-the-same-coin/
When Pokémon go was launched, do you remember how many crazy people were randomly walking on the road, searching for poke balls and Pokémons at the public place which created a record of 500 million users in just 2 months. This Augmented Reality inspired game not only tickled everyone’s senses but showed the world what future has in store.
This is the kind of user experience we are dealing with today.
http://customerthink.com/user-experience-ux-is-at-the-heart-of-digital-transformation/
A short and sweet article about why to invest in User Experience on your Website, App or online portal...
https://www.digitaldoughnut.com/articles/2017/march/5-reasons-why-you-should-invest-in-user-experience/
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